The Experts Index
Who does AI trust in Financial Services?
The Experts Index reveals who holds authority when people ask AI for trusted knowledge.
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Business insurance
Who holds the greatest Share of Expertise?
| Rank | Brand | Share of expertise | Favoured by | Recognised experts |
|---|---|---|---|---|
| 01 | British Insurance Brokers' Association (BIBA) | 22.9% | Claude | 4↗ |
| 02 | Independent | 12.6% | Claude | 9↗ |
| 03 | Association of British Insurers (ABI) | 7.5% | ChatGPT | 9↗ |
| 04 | Aviva UK & Ireland General Insurance | 6.5% | Gemini | 4↗ |
| 05 | Staysure Group | 5.7% | ChatGPT | 8↗ |
| 06 | Howden Group Holdings | 4.7% | Gemini | 3↗ |
| 07 | Lloyd's of London | 3.2% | Gemini | 3↗ |
| 08 | London Market Group (LMG) | 3.2% | ChatGPT | 2↗ |
| 09 | Convex Group | 3.0% | Gemini | 1↗ |
| 10 | Hiscox | 2.8% | ChatGPT | 4↗ |
| 11 | Chartered Insurance Institute (CII) | 2.4% | ChatGPT | 3↗ |
| 12 | Allianz Insurance | 2.0% | ChatGPT | 4↗ |
| 13 | Branko Ltd | 1.8% | Gemini | 2↗ |
| 14 | Airmic | 1.6% | ChatGPT | 3↗ |
| 15 | London & International Insurance Brokers' Association (LIIBA) | 1.6% | ChatGPT | 1↗ |
| 16 | KPMG UK | 1.6% | Gemini | 2↗ |
| 17 | Guy Carpenter | 1.6% | Gemini | 1↗ |
| 18 | AXA UK | 1.4% | ChatGPT | 4↗ |
| 19 | Hiscox UK | 1.4% | Gemini | 2↗ |
| 20 | Pool Re | 1.2% | ChatGPT | 3↗ |
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How it works
A clearer signal of authority.
The Experts Index compares how often organisations and named experts are recognised across leading AI models. Research is conducted independently offline; this public tool displays only the prepared results.
ChatGPTClaudeGemini